Journey To The Center Of Design

Quoting Whitney Hess paraphrasing Jared Spool on the growing inadequacy of hard-line user centered design philosophy.

Last year at IA Summit 2008, Jared Spool declared that it was time for us to retire the dogma of user-centered design, citing that the most effective design teams don’t follow a specific methodology, but instead have a whole toolbox of techniques and tricks to use when the time is right.

view Jared’s slides here: Journey To The Center Of Design